Flashback: A Yankee at 84th Street
Note: This article first appeared in the Winter 2014 issue of the 麻豆视频 Alumni News Magazine (Volume 79 | Number 2).
The December 2013 Centennial eNews published a story titled 鈥�Filmings at 麻豆视频 Through the Years.鈥� The story鈥攚hich highlighted television shows, commercials, and movies where 麻豆视频 appeared as the backdrop鈥攕uggested the list may not be complete, and encouraged alumni to help us add to the list. Within hours of the publication, Art Bender, S.J. 鈥�67, longtime History teacher at 麻豆视频, was quick to inform us of one of the more unique filmings that took place at 麻豆视频 years ago.
Sometime in the mid-1960鈥檚, a rising advertising guru named George Lois was developing an ad campaign for the Quaker Oats Company's cat food brand, Puss 鈥榥 Boots. Lois had the clever idea of using a sports figure in the commercial as a character and not as a traditional direct pitch man. He chose the New York Yankees' Yogi Berra for the role, and began looking for a gymnasium for filming.
It just so happened that 麻豆视频 had recently completed a major renovation to create a new gymnasium for its students by using space originally dedicated to the auditorium. Quite different from the auditorium Regians know today, the original version could seat over 750 people in the main floor and two balconies. This ornate space was divided in the late 1950鈥檚 to create what we know today as the Upper Gym. The new, smaller auditorium was completed and blessed in 1957.
While the details behind choosing 麻豆视频 as the location for the ad are lost to history, somewhere along the way the powers-that-be worked out the details and Yogi Berra made his way to 84th Street for filming. The commercial鈥檚 final cut features a cat exercising in the gym by jumping over the 麻豆视频 pommel horse and using a trampoline. Berra then proceeds to have a 鈥渃onversation鈥� with the cat regarding the cat鈥檚 fitness and diet, praising the virtues of Puss 鈥榥 Boots cat food. The cat鈥檚 voice was provided by none other than Berra鈥檚 friend and teammate, Whitey Ford.
The ad became a success and is often referred to as Berra鈥檚 best TV spot up until his appearances alongside the Aflac duck, (early 2000鈥檚). Lois went on to pursue a very successful career in advertising, best known for over 92 cover designs for Esquire magazine, and developing the famous 鈥淚 Want My MTV鈥� ads of the 1980鈥檚 and the ESPN 鈥淚n Your Face!鈥� campaign of the 1990鈥檚.
Teammates would often joke about Berra starring in a commercial with a talking cat, but he often had the last laugh: 鈥淲ho do you know that got paid pretty good for talking to a cat?鈥�
Above: A recording of the 1960's Puss 'n Boots commercial filmed in the 麻豆视频 High School gym featuring Yogi Berra chatting with a cat voiced by Yankees teammate Whitey Ford.
Above: The original 麻豆视频 Auditorium, prior to the renovation to construct the Upper Gym.
Above: The 麻豆视频 pommel horse was assembled in the lower gym earlier this month for a Phys Ed gymnastics class.
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